Factors affecting consumers’ buying decision in the.
Factors Influencing Consumer Buying Behaviour: A Case Study. During the process of decision making, their buying behaviours are highly influenced by cultural factors, social factors, personal factors and psychological factors. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable.
Although the descriptions of the consumer decision process vary across these models, five similar decision process stages occur in all these models (Mitchell and Boustani, 1993). In buying decision process there are five basic steps which is need recognition, information search, evaluation of alternatives, purchase decision, and post purchase behaviour (Kotler and Armstrong, 2004).
The objective of the present case study is to report the results of an empirical study that attempted to describe the buying problems and activities and persons in organizational buying centers for steel plate. The case study presents an examination of the applicability of conceptualizing organizational buyer behavior as a problem-solving process that extends over time and across many.
The store display plays an important role in influencing the buying decision of the customers. It is the display of the store which attracts passing individuals into the store. The store must have an attractive display to entice the customers. Shopping may be the last priority for an individual but a creative display encourages him to spend on shopping.
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At this point of the buying decision process, the customer is ready to pull the trigger and make a purchase. They have made their decision about which product, service, brand, or solution is best for them, and they are ready to buy. The research and evaluation are over, so now the customer just needs a clear pathway to purchase. For a brand to help customers through this phase, you need to.
Globally, the term, 'marketing' is not a new phenomenon. It has become the focal point of any business. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. The consumers aim.